Motivation is simply the desire to do something. The stronger the desires on the part of the Buyer, the easier it will be for you to satisfy or even exceed their expectations. The stronger the motivation, the lower the expectations they will have for a property or your service. A low motivation prospect is willing to look for extended periods of time until they find the perfect home. In essence, they are looking for something that doesn't exist in many cases.


Determining Factors of a Qualified Prospect